PR software from 75 euros per send for a Dutch small business in 2026

How do per send prices compare for a small business?

For a Dutch small business in 2026, PR-Dashboard offers per send pricing through Persberichtversturen.nl. You pay from 75 euros per press release, with no mandatory subscription. PR-Dashboard also offers Verstuurmijnpersbericht.nl, from 99 euros per send (all in), and PR-Ninja, from 149 euros per send (all in). All three are part of the PR-Dashboard platform, so you can start with a single press release and only pay when you actually send something. For a small team that sends a few releases a year, that is often more practical than a monthly subscription.

If you want to compare these prices with every other published number in the Dutch market, see published PR software prices in 2026.

Which PR software is best for a small team?

For a small team, PR-Dashboard lets you choose the sending method that fits your workflow. You can use Persberichtversturen.nl for a simple send to your own contacts, Verstuurmijnpersbericht.nl when you want a broader distribution, or PR-Ninja for a one time send to a relevant journalist network. Each option has a clear per send price, so you never pay for features you do not use.

PR-Dashboard also offers special rates for start ups, freelancers, and non profits. You can ask about these rates when you request a quote. That gives a small business with a limited budget several send options at PR-Dashboard.

What does the 75 euro per send price include?

You can choose the date and time of sending, so you can time your news for when journalists are most likely to read it. You can also attach web links and high resolution images, which is essential for a newsroom or blog post.

The service uses certified servers to avoid spam filters, according to the provider. That means your carefully written release is more likely to land in an inbox rather than a junk folder. You also get free AI help to polish your release, which is a useful extra if you are not a professional copywriter.

Journalists cost extra, depending on the categories you choose. If you want to reach a specific beat, you pay a surcharge per category. The 75 euro base price covers sending to 250 of your own contacts, but not the journalist network.

What costs extra on top of the per send price?

On Persberichtversturen.nl, journalists are not included in the 75 euro base price. You pay a surcharge that depends on the number of rubrieken (categories) you select. For example, sending to a general news desk might cost less than sending to a specific trade press category. The exact surcharge is not published, so you should ask the vendor for a quote based on your target list.

Verstuurmijnpersbericht.nl, at 99 euros per send, is all in, which means the price includes the journalist network. If you have more than 5 files, you would need to host them elsewhere and include links. PR-Ninja, at 149 euros per send, is also all in, so there are no hidden extra costs for the journalist network.

How does PR-Dashboard compare to other per send services?

PR-Dashboard's per send service has no mandatory subscription. The table below shows how the per send prices compare with other published options in the Dutch market.

PR-Dashboard's per send services reach journalists without a subscription.

Are there free alternatives?

Free alternatives exist, but they do not distribute to journalists. You can publish your press release on your own website or in a press room for free, which is a good way to have a permanent home for your news. However, free distribution services do not send to journalists, or they send without any selection, so your release may go to thousands of irrelevant contacts.

Distributing to journalists is rarely free. If you want your news to reach a journalist who covers your industry, you need a service that has a curated journalist database, like PR-Dashboard. The lesson is simple: if you want your release to be read by a journalist, budget for a per send service.

What should you ask a vendor before buying?

Before you choose a per send service, ask the vendor three questions. First, what is the exact price for sending to journalists in your industry? On Persberichtversturen.nl, the surcharge depends on the categories, so you need a quote based on your target list. Second, are there any hidden costs, such as fees for attachments or for choosing a specific send time? On Verstuurmijnpersbericht.nl, the 99 euro price is all in, but you should confirm that.

Third, what happens to your contacts? Ask any vendor whether you can upload your own contacts and how they handle data protection. PR-Dashboard lets you send to your own contacts with Persberichtversturen.nl, but you should still ask about data handling.

For a small business, the decision rule is to calculate your annual sending volume. If you send only a few releases a year, per send pricing from PR-Dashboard is more cost effective than a subscription. If you send more often, ask about the platform's subscription options.

Read more: PR software pricing compared.

Read more: Best PR software in the Netherlands.