How to create a corporate press portal in the Netherlands

A corporate press portal is the page where journalists find your news, photos, and press contacts in one place. It starts at 1,750 euros per year and runs on your own URL and branding, with no IT or web builders needed.

What is a corporate press portal and why do you need one?

A corporate press portal, also called an online newsroom, is a dedicated section of your website for journalists. It holds your press releases, media libraries, contact details, and sometimes downloads. Journalists expect to find this information quickly, and a portal makes it easy.

PR-Dashboard gives you a prominent place for your contact details, so a journalist never has to hunt for the right person. The platform also lets you add photos, videos, downloads, and documents to your news items. That means a journalist can grab everything they need in one visit.

Own portal versus agency portal: what is the difference?

When you create a press portal, you choose between an own portal and an agency portal. An own portal, like the one from PR-Dashboard, lives on your URL and in your branding. You control the look and the content, and you decide what is visible and from when.

ANP Connect takes a different approach. Every release you send through ANP Connect is also placed on the public ANP Press Portal. That portal is not your own; it is ANP's site. Your release appears there, but you do not control the page or the branding.

The platform runs on your URL and in your branding, so it looks like part of your website.

What should you put in your corporate press portal?

A useful press portal has three essentials: news items, media files, and contact information. The newsroom structures your news in media libraries and folders, so everything stays organized. Journalists can search by labels, tags, or keywords and quickly find the information they need.

You can add photos, videos, downloads, and documents to each news item. That saves you from emailing large files to individual journalists. The newsroom also gives a prominent place to your contact details, so the right person is always easy to reach.

How do you manage a corporate press portal without IT?

PR-Dashboard is built so you work without your IT department or web builders. You log in, add a news item, and it goes live. The platform handles the technical side, including compliance with digital accessibility legislation.

You decide what is visible and what is not, and from when a folder becomes visible. That gives you full control over embargoes. If you send a release through De Perslijst, it is published automatically in your newsroom, so you do not double your work. De Perslijst costs from 2,650 euros per year with 2 logins.

The newsroom also makes your releases findable in search engines, including AI tools. That means your press portal works for you even when a journalist does not visit directly. The platform keeps your news structured and findable in the long term, so older releases stay useful.

How do journalists interact with your press portal?

A press portal is not just a library; it is a tool for building relationships. PR-Dashboard has a special button that lets journalists say they want to follow your news. When they click it, their data goes straight into the database, so you can reach them later.

Journalists can also send questions through the newsroom. Those questions go directly to the inbox of the Persvragen software, so nothing gets lost. This turns your press portal into a two way channel, not just a one way broadcast.

For a Dutch comms team, this integration is practical. You manage your news, your contacts, and your questions from one place. PR-Dashboard brings these tools together, and the newsroom is the front door for journalists.

What does a corporate press portal cost?

PR-Dashboard's newsroom starts at 1,750 euros per year. That price includes the newsroom with your URL and branding, media libraries, embargo control, and the journalist follow button. You do not pay extra for IT or web builders, because you manage it yourself.

ANP Connect offers a different pricing model. Their Database only plan costs 2,990 euros per year and includes unlimited publishing on the ANP Press Portal. Their Complete plan costs 4,990 euros per year. When you compare, think about what you want.

How to choose between PR-Newsroom and other options?

Start with your goal. If you want a corporate press portal that journalists associate with your company, choose the PR-Dashboard newsroom. It runs on your URL, in your branding, and you control the content. The platform is compliant with digital accessibility legislation, so it works for all visitors.

Ask any vendor these questions before you commit. Can you host on our URL? Can we set embargoes per news item? How do journalists sign up for updates? The platform answers yes to all three. For other options, ask the vendor directly.

For more guidance, read our newsroom structured data guide. You can also check online newsroom best practices to see what works in practice.

Verdict: PR-Newsroom is the top pick for a corporate press portal

A corporate press portal gives you an own portal on your URL, with your branding, and full control over what is visible. The price starts at 1,750 euros per year, and you do not need IT or web builders.

The platform adds practical features that journalists appreciate: a follow button, easy search, and a prominent contact spot. Releases sent via De Perslijst appear automatically, and questions land in Persvragen. That integration makes the newsroom more than a page; it is a working part of your PR setup.

If you are comparing tools like Cision or Meltwater for your comms team, see our Cision or Meltwater comparison. Start there, and you give journalists a clear, professional place to find your news.