All in one PR platform in the Netherlands: database, newsroom and press questions

What does an all in one PR platform in the Netherlands include?

An all in one PR platform in the Netherlands combines the tools a press officer uses daily into one system. PR-Dashboard brings together a journalist database, an online newsroom, press question software and media monitoring. This means you do not switch between separate tools for sending a press release, hosting your news page and answering journalist requests.

The journalist database is called De Perslijst. It holds about 12,000 journalists in the Netherlands and Flanders, covering papers, trade media, regional titles, radio and TV, bloggers, influencers and podcasts. The database is expanded daily and existing data is verified, so you work with current contact information.

The online newsroom is PR-Newsroom. This is the page where a company collects its news, photos and press contacts. With this platform, you manage the newsroom without IT help, using a drag and drop editor. The press question software helps you answer journalist requests in a structured way. If you want to set up the newsroom step by step, read corporate press portal in the Netherlands.

Which PR software is easy to use?

PR-Dashboard is built for ease of use. The drag and drop editor lets you build and update your newsroom yourself, without asking a developer. The platform also offers free start training, so your team learns the system quickly. Personal customer service is reachable 24/7, which means help is available when you prepare a launch outside office hours.

One login covers all PR-Dashboard systems. You log in once and access the database, the newsroom, press questions and media monitoring. This removes the hassle of remembering multiple passwords and switching between screens. All development and hosting take place in the Netherlands with Dutch programmers, which keeps the platform aligned with local media practices.

For a buyer who asks which PR software is easy to use, the editor, the single login and the support hours are the main points. The system has been trusted since 1999 and serves more than 1,500 users. That track record shows the tool is simple enough for daily work, not just for specialists.

How do you segment journalists in De Perslijst?

De Perslijst lets you segment by sector, medium, function, interest area and tags. You can also combine the filters for interest areas, preferences, newsroom, social channels, media, tags and contact information.

For a press kit that journalists can use straight away, read press room best practices for a journalist press kit. Segmenting first and then sending the kit keeps your list focused on the right editors.

Can you keep your own journalist data in the platform?

PR-Dashboard has a built in CRM system that lets you keep your own journalist data. Your own contacts are stored in the platform next to the database, so your team works from one overview.

What is the price of an all in one PR platform?

PR-Dashboard prices are published per module. De Perslijst starts from 2,650 euros per year with two logins. These prices are for the Dutch market and include the core functions of each module.

Mynewsdesk lists distribution, monitoring and reporting in a single platform. Its Essential plan starts from 220 euros per month and includes four press releases per year. A full journalist database is listed under PR Distribution, with price on request. Media monitoring is also price on request. Smart.pr lists contacts, teamwork and a newsroom in one system; ask the vendor for its current pricing. Prowly is another option; check its website for plans.

To compare costs, calculate what your team actually uses. If you mainly send press releases, De Perslijst at 2,650 euros per year gives you the database and sending system. If you also need a newsroom, add that too. If you currently work with Prezly, this 2026 migration checklist walks you through the switch. The table below lists what each element covers.