Prezly versus PR-Dashboard for Dutch journalist outreach in 2026

Dutch PR teams comparing Prezly and PR-Dashboard for journalist outreach in 2026 should start with the journalist file. Prezly Standard offers up to 10,000 contacts, but you build and manage that list yourself.

Where do the journalist contacts come from?

The platform maintains an up to date media database with thousands of journalists in the Netherlands and Flanders. The file covers papers, trade media, regional titles, radio and TV, bloggers, influencers and podcasts. That means a food brand can find regional newspaper editors and a tech startup can reach podcasters, all in one place.

PR-Dashboard describes itself as a checked journalist database. The database is expanded daily with new media, and existing data is verified. Journalists decide what data they share, so the file reflects current roles and beats. In contrast, Prezly gives you a contact management system, but you supply the journalist list. If you already have a clean Dutch list, Prezly works; if you need one, PR-Dashboard delivers it.

How does sending, scheduling and tracking compare?

Both platforms let you send press releases, but the tracking depth differs. With PR-Dashboard, after sending you see whether all messages were delivered, how many were opened, by whom and how fast. You also see whether attachments were downloaded. That tells you which journalist actually read your PDF, not just who opened the email.

For a deeper look at how the platform fits into a broader toolset, see the best PR software in the Netherlands in 2026.

How does the newsroom follow button feed your contacts?

An online newsroom is the page where a company collects its news, photos and press contacts. PR-Dashboard's newsroom, PR-Newsroom, includes a follow button. Journalists click it to indicate they want your news, and the sign up button places the journalist's data directly into De Perslijst, the platform's journalist database.

The follow button creates a consent based contact channel. A journalist who follows your news has opted in to receive it. For Dutch privacy rules, an opt in from a journalist is valuable, and PR-Dashboard builds it into the workflow. If you are comparing other options, read our take on Prezly or Presspage for a Dutch team.

What do Dutch privacy rules require?

The Dutch Chamber of Commerce (KVK) states that unsolicited digital messages with a commercial purpose are prohibited in the Netherlands. That applies to press releases if they are commercial. To send legally, you need a lawful basis, often consent or a legitimate interest, and you must respect opt outs.

PR-Dashboard supports compliance in two ways. Journalists choose their own interest areas, so you only send to relevant beats. The newsroom follow button gives explicit consent for future news.

Pricing and plans compared

Prezly Standard costs 300 US dollars per month, billed annually, and includes 2 users. That is the published price in 2026. De Perslijst costs from 2,650 euros per year with 2 logins.

What to ask a vendor before buying

Before choosing, ask each vendor specific questions. For PR-Dashboard, ask how often the database is verified and whether you can test the filter for your sector. For Prezly, ask how you import a Dutch journalist list and whether the tool helps you document consent.

Also ask about reporting: does the tool show opens by individual journalist and attachment downloads? Finally, ask about the newsroom: can journalists follow your news with one click, and does that data flow into your contact list? PR-Dashboard's follow button does exactly that. For teams already using Prezly, the migration checklist outlines the steps to move your data.

What does the journalist file change for outreach?

The verified database of about 12,000 journalists, who choose their own interest areas, gives you a ready list to start from. The platform's daily verification and journalist controlled data keep your outreach compliant and current.