Switching from Prezly to PR-Dashboard: a 2026 migration checklist

If your team has decided that Prezly no longer fits, the next question is what moving involves. PR-Dashboard lists its migration steps, and its support is personal. This checklist walks you through each part, from exporting contacts to rebuilding your newsroom.

Before you start, know what you are working with. Prezly Standard costs 300 US dollars per month, billed annually, and includes 2 users with up to 10,000 contacts. The Essential plan is 120 US dollars per month, billed annually, with 1 user and up to 5,000 contacts. See also the broader Prezly alternatives for Dutch teams for context.

What do you export from Prezly?

Start by exporting your contacts. Prezly Standard holds up to 10,000 contacts, so make sure you export all of them before you cancel. The Essential plan holds up to 5,000 contacts. Export your press lists, your journalist data, and any knowledge holders you have collected.

Prezly prices are per month, billed annually, so check your renewal date. You want to avoid paying for a month you no longer use. Export everything while your account is still active.

How do you import press lists into De Perslijst?

PR-Dashboard's database is called De Perslijst, and switching includes importing your press lists. You bring over the contacts you exported from Prezly. The platform also sets up sending security when you switch to the database, so your email campaigns are protected from the start.

You create release templates and email senders as part of the migration. Email templates save time later, so build a few standard ones during the switch. The drag and drop editor lets you create messages quickly without touching code.

How do you rebuild the newsroom and templates?

Your online newsroom is the page where a company collects its news, photos, and press contacts. Switching to PR-Newsroom includes importing the image bank, so your photos move over with you. You also add spokespeople and link your social media accounts.

You make a layout in corporate style, so the newsroom matches your brand. You can work without your IT department or web builders, because the drag and drop editor handles the design. This keeps the migration in your own team's hands.

What about press questions and journalist data?

If you use Persvragen, the press question software, switching includes importing knowledge holders and journalist data. That means the people who answer press questions and the journalists you contact are already in the system. You do not rebuild those lists from scratch.

One login gives you access to all PR-Dashboard systems, so you move between the database, newsroom, and press questions without separate accounts. This is a practical difference from Prezly, where your plan limits users and contacts.

What training and support is included?

PR-Dashboard includes free start training, so your team learns the platform before you go live. The personal customer service is reachable 24/7, which matters if you hit a problem during the switch. You are not on your own with a manual.

For a migration, knowing help is one message away reduces the risk of a stalled launch.

Migration checklist for 2026

How do you decide if PR-Dashboard is right?

Ask yourself a few questions. Do you need more than 10,000 contacts? Do you want one tool for database, newsroom, and press questions? PR-Dashboard gives you that with one login.

Do you want personal support during the switch? Free start training and 24/7 customer service are part of the package. If those matter, compare the migration steps and support described above. For a direct comparison, read Prezly versus PR-Dashboard comparison.

What should you ask the vendor before switching?

Before you commit, ask PR-Dashboard how long the import takes for your contact list size. Ask whether the free start training covers your whole team or just one person. Ask how the 24/7 support is reached, by email, chat, or phone.

Ask Prezly what happens to your data after you cancel. Ask if you can export your newsroom pages or just contacts. These questions clarify the work involved and prevent surprises.

The migration steps in this checklist and the personal support are the points to check first. The platform covers the database, newsroom, and press questions with one login. If you are also weighing other tools, the PR.co alternatives article gives more options. The checklist above covers the steps for teams leaving Prezly.