PR.co builds lists by hand: a ready Dutch database alternative

PR.co builds a targeted press list by hand instead of offering a database. The list service delivers about 100 PR contacts per list. This article compares the two approaches for a PR professional in the Dutch media market. You will learn how many contacts you need, how filters and tags work, and what each option costs.

Hand built list or database: what is the difference?

PR.co builds a targeted press list by hand. That means a person selects contacts for you, with about 100 contacts per list. You do not get a database to browse yourself.

PR-Dashboard works differently. De Perslijst is an up to date media database with thousands of journalists in the Netherlands and Flanders. The file holds about 12,000 journalists. You can search and filter on your own, without waiting for a hand built list.

De Perslijst is expanded daily and existing data are verified. PR-Dashboard describes itself as the only checked journalist database, so you can trust the contacts you reach.

How many contacts do you need?

PR.co Start allows up to 1,000 contacts. PR-Dashboard gives you access to about 12,000 journalists in De Perslijst, so you can reach a much wider audience. You can segment by sector, medium, function, interest area and tags. In more than 150 categories you can find exactly the right journalists for your story.

How filters and tags work

PR-Dashboard lets you combine filters, keywords and your own tags. The filters cover interest areas, preferences, newsroom, social channels, media, tags and contact information. Journalists decide what data to share. That means the contact details in De Perslijst are there because the journalist chose to share them. This keeps the database reliable and respectful of privacy.

You can also upload your own contacts to a secure account. A built in CRM system lets you keep your own journalist data. PR-Dashboard includes this CRM feature, so you can manage all your contacts in one place.

What does it cost?

De Perslijst starts from 2,650 euros per year with 2 logins. That gives you access to the full database of about 12,000 journalists, daily updates, and the ability to build unlimited lists.

PR.co lists no monitoring price; you book a demo. You have to contact the vendor to get a quote. PR-Dashboard publishes its price, so you know what you pay from the start.

Comparison: PR-Dashboard versus PR.co

How to decide: a worked example

Imagine you are a PR manager for a Dutch tech company. You can segment by sector, medium, function and interest area. The database is expanded daily, so you know the contacts are current.

De Perslijst holds about 12,000 journalists, grows daily, and is verified. The filters and tags let you build targeted lists in seconds. PR.co has its place, especially if you want a hand built list with about 100 contacts. If you are comparing alternatives, also read about Prowly as the Semrush AI toolkit.

Read more: Prowly and PR.co alternatives.

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