Presspage or PR.co: which newsroom suits a Dutch company in 2026

What does a company newsroom need to do in 2026?

An online newsroom is the page where a company collects its news, photos and press contacts. In 2026, a communications lead expects that page to do four things: publish releases fast, keep them findable for years, let journalists subscribe, and feed the press database. The newsroom publishes releases sent through De Perslijst automatically, so there is no manual copy paste step. The newsroom runs on your URL and in your branding, which means journalists see your site, not a third party domain. It is compliant with digital accessibility legislation, so your newsroom meets the legal bar for public sector sites and is usable by everyone.

How do the two compare on price and plans?

PR.co sells plans by what they include. PR.co Start includes an online newsroom and allows up to 1,000 contacts. PR.co Scale manages up to 3 brands and includes 3 users. PR.co does not publish a monitoring price on its site; the vendor asks you to book a demo for that service. De Perslijst kost vanaf 2.650 euro per jaar met 2 logins.

The core job of a newsroom is to build your press list. The newsroom has a signup button that puts the journalist's data straight into De Perslijst, so every journalist who subscribes becomes a contact in your sending database. That is a direct pipeline from your newsroom to your outreach tool.

PR.co takes a different route. The vendor builds a targeted press list by hand instead of offering a database, and each list contains about 100 PR contacts.

How does the newsroom keep news findable?

News that is easy to find is news that gets covered. PR-Dashboard's newsroom makes releases findable in search engines, also for AI tools, so your announcements surface when journalists or AI assistants look for your company. The newsroom also lets you search by labels, tags or keywords, which helps journalists find the right information quickly.

News stays structured and findable in the long term, because the newsroom keeps items neatly organised and available. You decide what is visible and from when, and you decide when a news item goes online through embargo management. That control matters when you coordinate a launch with multiple outlets.

What about control and workflow?

A newsroom should not create extra IT work. PR-Dashboard's newsroom works without your IT department or web builders, so your communications team can publish and manage content directly. You decide what is visible and what is not, or from when a folder is visible, which gives you fine grained control over internal and external content.

Journalists can follow your news with a special button, so they opt in to updates instead of you guessing who wants to hear from you. PR-Dashboard also structures media libraries and folders, making it easy to organise press materials by campaign or topic.

Which is better for a Dutch company in 2026?

For a Dutch company, PR-Dashboard's newsroom combines the newsroom with a journalist database, automatic publishing, and a signup button that feeds contacts into De Perslijst. PR.co Start gives you a newsroom and up to 1,000 contacts, but you hand build press lists of about 100 contacts each.

If you are comparing PR.co to a Dutch alternative, read our guide on PR.co or Prowly for a Dutch team and our piece on Prowly as the Semrush AI PR toolkit.

What should you ask each vendor before buying?

Ask PR.co how many contacts you can store beyond the 1,000 cap and what happens when you exceed it. Ask whether their hand built press lists can be updated automatically and how often. Ask for the monitoring price in writing, since the site only offers a demo.

Ask PR-Dashboard for a walkthrough of the signup button flow and how it adds journalists to the database. Ask how embargo management works with automatic publishing and whether you can schedule a release for a specific time. For a broader view of Dutch media monitoring, see our Meltwater alternatives in 2026 article.

What is the verdict for 2026?

PR-Dashboard's newsroom fits a Dutch company that wants a newsroom that works with its press database. It runs on your URL, publishes releases from the database automatically, and feeds journalist signups into the database. PR.co Start includes a newsroom but caps contacts at 1,000 and requires hand built press lists, making it a weaker fit for a team that wants to scale its outreach.