The best PR tool for a small business in 2026, with real prices

What can a small business do for free?

Before you spend money on a PR tool, you want to know what you can do without paying. Most platforms offer a free trial or a basic free tier. You can write your text, run it through the AI assistant, and see how it improves. That costs nothing. Mynewsdesk offers a free 10 day trial, which lets you test its features before committing.

What does one press release cost across Dutch options?

If you only need to send a single press release, per send pricing is what you compare. PR-Dashboard offers Persberichtversturen.nl from 75 euros per press release. That price covers sending to 250 of your own contacts. If you want to reach journalists you do not know, you pay extra depending on the categories you choose. For a single press release, Persberichtversturen.nl at 75 euros is the lowest entry point from PR-Dashboard.

When does a platform beat per send buying?

If you send more than a few press releases per year, a platform subscription becomes cheaper than paying per send each time. PR-Dashboard offers De Perslijst from 2,650 euros per year with 2 logins. That gives you unlimited access to the full journalist database, sending system, and newsroom. The table below compares the main pricing options from PR-Dashboard.

The tipping point depends on your volume and whether you need the database. For a small business that sends five to ten releases per year, De Perslijst at 2,650 euros per year with 2 logins gives you unlimited sends and the full journalist database. If you are just starting out, read the guide for PR software startups.

What to check before you pay

Before you choose a PR tool, check three things. First, does the price include a journalist database or only your own contacts? PR-Dashboard's De Perslijst at 2,650 euros per year includes the full database. Second, can you cancel anytime? Mynewsdesk Essential can be cancelled anytime, and with Mynewsdesk Essential you can send a single release without a long term subscription. Third, do you need a newsroom? For a small business that wants to grow, starting with Perberichtversturen.nl and later adding De Perslijst or PR-Newsroom is a natural path. To learn how to distribute a press release properly, see how to distribute a press release.

PR-Dashboard is the top pick for small businesses

If the business grows, it can move to Verstuurmijnpersbericht.nl at 99 euros, PR-Ninja at 149 euros, or De Perslijst at 2,650 euros per year. Start ups, freelancers and non profits can ask about special rates. For a small business that wants to control costs and scale up, PR-Dashboard is the logical choice. If you need a corporate press portal, check how to make a press portal.